Prologue to Honda’s Prologue

When American Honda sent out a news release early this month reporting on its Q2 sales, the headline affixed is:

“American Honda Sales Challenged by Supply Issues”

“Challenged” is, if nothing else, a euphemism for, oh, crushed.

In Q2 the sales of its cars were down 56.5% and trucks off by 47%, for a combined drop of 50.7%.

And realize that this is in the context of Q2 2021, which still wasn’t exactly a banner period in the U.S. auto industry.

Honda faces some issues going forward because it is a company with superb expertise in internal combustion, and it appears as though while gasoline-burning engines aren’t going to suddenly disappear, there will be a decided decrease in the numbers sold, a consistent drop-drop-drop in the near future.

Honda will have an electric SUV in 2024, the Prologue.

It is based on the General Motors Ultium platform.

Which goes to the point of its expertise in engines, but not so much EVs.

Honda is trying to drum up interest in the vehicle by doing things like announcing that it is “the first Honda model designed primarily through virtual reality visualization technology.”

  1. Honda isn’t the only OEM to use VR
  2. So what?

According to Marco Tan, VR and CG designer at Honda Design, “By simulating and evaluating colors, materials and even lighting in a virtual 3D environment we were able to explore possibilities that took styling to a higher level.”

Undoubtedly it was an aid, but eventually the Prologue needs to exist IRL.

Did you ever buy a vehicle because you knew how it was designed?

Honda plans to have its own EV architecture underpinning its models in 2026.

Then, in 2027 a series of “affordable” EVs co-developed with GM.

If the future is EVs, one might conclude that the future of Honda might have more than a working relationship with GM.