Most people need transportation but don’t necessarily want to compromise on how they achieve it but don’t want to be crushed by the sticker price. Enter the Jetta. . .
By Gary S. Vasilash
Cox Automotive’s “Auto Market Snapshot” for October 3, 2024, has it that the average used vehicle listing price was $25,172 (updated 9/20/24) and the average loan rate for a used car was 13.91%. And the average new vehicle listing price was $46,841 and the loan rate was 9.51%.
So taking those numbers into account, I am exceedingly impressed with the MSRP for the 2025 Volkswagen Jetta 1.5 SEL: $29,000. (Adding destination bumps it to $30,225).
Now were you to buy a used car at that average listing price of $25,172 and get a five-year loan fat the 13.91% rate (assuming nothing down) that vehicle would end up costing $34,929.
If you were to buy a brand-new 2025 Jetta for $30,225 and finance it for five years at 9.51% (again, assuming nothing down), you’d pay $38,320.
Or, a difference of $3,391 over the five-year period, or $678.20 per year.
Somehow it seems that ponying up $56.52 per month is well worth it for getting a car that is really quite impressive—and if you took at the average new vehicle listing price of $46,841, that $29K MSRP cannot be overlooked when the Jetta is a complete package.

When it comes to VW sedans, the compact Jetta is the proverbial last-man standing. The Passat, which the company once hoped would be its answer to the Toyota Camry and Honda According, went out of production in the U.S. after model year 2022.
Then there was the Arteon, model year 2024 was it in the U.S. for the upscale-but-affordable sedan.
This goes to the point that the U.S. is a tough market for sedans, especially when companies, including VW, are promoting their electric SUVs (the ID.4 in VW’s case), or their ICE SUVs (the Atlas, Atlas Cross Sport, Taos, and Tiguan, in VW’s case).
But apparently there are some people who recognize that the Jetta is a vehicle that fits their needs.
That is, in Q3 2024 in the U.S. there were 19,379 Jettas sold—making it the second best-selling vehicle in the VW lineup, with the Tiguan taking first place, at 21,231. This means the Jetta outsold the Atlas, Atlas Cross Sport, Taos, and ID.4.
Notably, compared with Q3 2023 the Jetta sales are up 35%, the biggest percentage increase of any of the VW vehicles.
This may go to the point of Cox’s findings about the high prices of vehicles nowadays.
The thing about the Jetta is that this is a completely competent vehicle, and that is not damning with faint praise.
The SEL is the top-of-the line Jetta. The S starts at $21,995, which is certainly something that plenty should consider (i.e., $3,177 less than that used vehicle).
But the SEL has much of the “stuff” that people want in a new vehicle—heated and cooled leather front seats (heated in the two back positions), a sunroof, 10.25-inch screen with navigation, BeatsAudio. . .
There is a 1.5-liter, turbocharged, direct-injection engine that provides 158-hp mated to an eight-speed automatic that offers both a sport mode and paddle shifting. The front-drive car is surprisingly peppy.
Adaptive cruise control, lane keeping assist, blind spot monitor. . .these and other tech-based features are part of the package.
The styling is more sophisticated than sporty or extreme: it is a design that won’t age fast.
It is sometimes said that kids swerve from the types of vehicles their parents owned.
So it went from sedans to minivans to SUVs. Perhaps we are getting to a point of a full circle.
The Jetta is certainly a good reason why that could be the case.








